Digital Marketing

Category: Digital Marketing

9 posts in this category.

AI Search & SEO - What Marketers Should Really Be Asking

Understand how to respond when stakeholders ask why a brand isn't appearing in ChatGPT, Gemini, or other AI search tools - and what marketers shoul...

Posted on June 30, 2025

Useful Digital Marketing Learning Resources

A quick little list of useful Digital Marketing Learning Resources that I rate

Posted on January 1, 2018

Large Ecommerce Sitemap Specifications

Here are the specifications I wrote for a bespoke sitemap set up for a large ecommerce website in February 2017 in an attempt to optimise the perfo...

Posted on May 28, 2017

How to make Google algorithms work for you

Every second of every day Google's algorithms work to deliver relevant results, but how can you use them to help your site?

Posted on January 27, 2015

Seven Steps to Successful Content Marketing

Content marketing can take many forms. These strategies can help you make the most of them and allow you to keep your site content fresh

Posted on January 8, 2015

Content Marketing in 2011: Lessons from a Year of Algorithm Changes

Six months with Google's Caffeine update. Here's what actually changed for publishers.

Posted on December 1, 2010

Mobile Marketing Isn't Coming - It's Here

Mobile traffic is growing faster than expected. But what do you actually do about it when BlackBerry dominates your analytics?

Posted on November 1, 2010

Instagram and the Visual Web: What Publishers Should Watch

Instagram launched this week. The photos are worse than my Canon. But I've shared more this week than in the previous month.

Posted on October 1, 2010

Why Google Places is the Future of Local Marketing

Google Places is five months old and already reshaping local search. What this means for local businesses and marketers.

Posted on September 28, 2010