Content Marketing

Tag: Content Marketing

12 posts

Seven Steps to Successful Content Marketing

Digital Marketing

Seven Steps to Successful Content Marketing

Seven practical steps to build a content marketing strategy that keeps your site fresh and drives organic growth.

08 Jan 2015
Guest Blogging After Cutts Stuck a Fork in It

Digital Marketing

Guest Blogging After Cutts Stuck a Fork in It

Matt Cutts declared guest blogging for SEO dead in January. A few months on, here is what that actually meant and what survives.

14 May 2014
You Made the Content. Now What?

Digital Marketing

You Made the Content. Now What?

Content marketing gets stuck on creation and forgets distribution. A practical look at getting the thing seen once it exists.

15 Apr 2014
Why Longer Articles Seem to Be Winning

Digital Marketing

Why Longer Articles Seem to Be Winning

The received wisdom said keep it short for the web. The evidence increasingly points the other way, so here is my case for long-form content.

15 Oct 2013
The Rise of Visual Content and Why Images Drive Engagement

Digital Marketing

The Rise of Visual Content and Why Images Drive Engagement

Feeds are getting more visual and the numbers back it up. Why images now do so much of the engagement work, and how to use them without going overboard.

16 Apr 2013
Content Marketing and the Awkward Business of Proving It Works

Digital Marketing

Content Marketing and the Awkward Business of Proving It Works

Content marketing pays back slowly, which makes it hard to defend at budget time. Here is how I think about measuring something that takes a year to show up.

11 Mar 2013
Winning New Business With Content Marketing

Digital Marketing

Winning New Business With Content Marketing

Why publishing useful content beats cold outreach for winning new business, and why the results take a lot longer to show than anyone wants.

15 Jan 2012
Measuring the ROI of Content Marketing (Without Lying to Yourself)

Digital Marketing

Measuring the ROI of Content Marketing (Without Lying to Yourself)

Everyone agrees content marketing works. Proving its return is harder. Here's how I try to measure it fairly, and where the numbers give out.

15 Nov 2011
Publisher Revenue Beyond the Banner Ad

Digital Marketing

Publisher Revenue Beyond the Banner Ad

Display ad rates keep falling. For content publishers, the interesting money is increasingly somewhere other than the banner. Here's where I'd look.

14 Jun 2011
Why Every Publisher Needs a Content Strategy, Not Just a Content Calendar

Digital Marketing

Why Every Publisher Needs a Content Strategy, Not Just a Content Calendar

A publishing schedule tells you when to post. A content strategy tells you why, and what to stop doing. The difference matters more than ever.

15 Mar 2011
Google Is Coming for Thin Content, and Publishers Should Pay Attention

Digital Marketing

Google Is Coming for Thin Content, and Publishers Should Pay Attention

Google's new Personal Blocklist extension and its content-farm comments point to a big algorithm change. Here's what it means for publishers.

16 Feb 2011
Content Marketing in 2011: Lessons from a Year of Algorithm Changes

Digital Marketing

Content Marketing in 2011: Lessons from a Year of Algorithm Changes

Six months with Google's Caffeine update. Here's what actually changed for publishers.

01 Dec 2010