4 posts
Digital Marketing
Matt Cutts declared guest blogging for SEO dead in January. A few months on, here is what that actually meant and what survives.
14 May 2014
Google's new disavow tool lets you tell it to ignore bad links. Useful and dangerous in equal measure. When to reach for it, and when to leave it alone.
18 Oct 2012
There is no button to undo a Penguin hit. Recovery means finding bad links, emailing webmasters to remove them, and filing reconsideration requests.
16 May 2012
A year on from Panda, the link-building numbers game is running out of road. Where I would spend the budget instead, and why it is harder to buy.
16 Feb 2012
